Cashpoints is a new customer loyalty programme for national retailers, launching to consumers in 2025. Cashpoints is a cross between retailers having their own programme and being part of a coalition programme, and will allow consumers to collect and spend their Cashpoints where they were earned or across the retailer village.
You choose how to issue rewards to suit your business outcomes.
Cashpoints is a retail coalition community of both in-store and online partners, across multiple categories. It gives retail partners all the tools they need to run their own loyalty programme, drive revenue and enhance their understanding of the consumer - all without having to build a system, worry about cyber-security or fund all of the assets and the people required to run it.
Redeem rewards back into your own environment in real-time.
No up-front cost to fund rewards. Pay only as you issue rewards.
Activate loyalty both in-store and online.
Better understand your customer with the scale of the coalition.
'Loyalty in a box' for less than the cost of an FTE.
Get in touch with us:
Cashpoints is founded by Ian Sutcliffe; co-founder of AA Smartfuel, who alongside his team of highly-skilled loyalty experts, grew the AA Smartfuel loyalty programme from a start-up business to New Zealand's top rated loyalty programme ('For Love or Money' study 2021) with over 3 million unique registered customers.
Marketing Team
13+ years of Digital and Direct marketing experience, with leadership and expertise in marketing technology and data-driven activations.
Data & Insights Team
Previous leadership roles at Air New Zealand, Spark and data consultancy.
18+ years of Operational Management in the NZ loyalty industry. Tech developers that custom built and ran the real time AA Smartfuel loyalty system.
Dev & Ops Team
A team of renowned data & insights experts.
No! You are not committed to issuing a minimum number of points during your contract as a partner, and you only pay for the cost of the points once they have been issued (i.e. when you've rewarded the customer for the desired behaviour)
You can use Cashpoints to drive all types of consumer behaviours, aligning to your business goals. Issuing points on spend thresholds, specific product purchases, shopping frequency, surprise-and-delight occasions, app downloads - are examples of the flexibility of the real-time Cashpoints rewards system.
Customers have the options of engaging via a physical card, a dedicated Cashpoints app, or via our integrations with website / online partners. Cashpoints takes care of the printing of the physical cards as well as the development of the Cashpoints app and web integrations.
Below are some frequently asked questions about Cashpoints, but we know there are plenty more, so don't hesitate to get in touch with us directly - enquiries@cashpoints.co.nz
