The loyalty programme landscape has changed. But you can’t argue with the fact that four out of five* consumers prefer programmes with multiple retailers so they can earn more rewards faster and have more redemption choices. That’s why we decided a coalition programme can be done better, bringing with it the best of what you get from a proprietary programme.
You choose how to issue rewards to suit your business outcomes.
Cashpoints is a next-gen multi-partner rewards programme made for modern retail, both physical and digital. It puts control back in your hands while delivering the simplicity, transparency, and immediacy your customers expect. Cashpoints is a smarter, simpler, more cost-effective rewards programme designed to work for your business, as well as your customers. This is the re-think the market’s been waiting for.
Redeem rewards back into your own environment in real-time.
No up-front cost to fund rewards. Pay only as you issue rewards.
Instant gratification. Once the customer's in credit, they can redeem.
Better understand your customer with the scale of the coalition.
Data sharing options - own the data of customers that opt in.
Get in touch with us:
Cashpoints is founded by Ian Sutcliffe; co-founder of AA Smartfuel, who alongside his team of highly-skilled loyalty experts, grew the AA Smartfuel loyalty programme from a start-up business to New Zealand's top rated loyalty programme ('For Love or Money' study 2021) with over 3 million unique registered customers.
Marketing Team
13+ years of Digital and Direct marketing experience, with leadership and expertise in marketing technology and data-driven activations.
Data & Insights Team
Previous leadership roles at Air New Zealand, Spark and data consultancy.
18+ years of Operational Management in the NZ loyalty industry. Tech developers that custom built and ran the real time AA Smartfuel loyalty system.
Dev & Ops Team
A team of renowned data & insights experts.
No! You are not committed to issuing a minimum number of points during your contract as a partner, and you only pay for the cost of the points once they have been issued (i.e. when you've rewarded the customer for the desired behaviour)
You can use Cashpoints to drive all types of consumer behaviours, aligning to your business goals. Issuing points on spend thresholds, specific product purchases, shopping frequency, surprise-and-delight occasions, app downloads - are examples of the flexibility of the real-time Cashpoints rewards system.
Customers have the options of engaging via a physical card, a dedicated Cashpoints app, or via our integrations with website / online partners. Cashpoints takes care of the printing of the physical cards as well as the development of the Cashpoints app and web integrations.
Below are some frequently asked questions about Cashpoints, but we know there are plenty more, so don't hesitate to get in touch with us directly - enquiries@cashpoints.co.nz
MEDIA ENQUIRIES:
Hayley McLarin, Compelling PR
*Ref NZ Loyalty State of the Nation 2024 - Quantum Jump & Yabble