Cashpoints is a new customer loyalty programme for national retailers, launching to consumers in early 2025. Cashpoints is a cross between retailers having their own programme and being part of a coalition programme, and will allow consumers to collect and spend their Cashpoints where they were earned or across the retailer village.
You choose how to issue rewards to suit your business outcomes.
Redeem rewards back into your own environment in real-time.
No up-front cost to fund rewards. Pay only as you issue rewards.
Give customers choice with real-time redemption across all partners.
Activate loyalty both in-store and online.
Better understand your customer with the breadth & scale of the coalition.
'Loyalty in a box' for less than the cost of an FTE.
Customers transact by card, online or using our app.
Free to join for customers.
Cashpoints is a retail coalition community of both in-store and online partners, across multiple categories. It gives retail partners all the tools they need to run their own loyalty programme, drive revenue and enhance their understanding of the consumer - all without having to build a system, worry about cyber-security or fund all of the assets and the people required to run it.
Get in touch:
Cashpoints is founded by Ian Sutcliffe; co-founder of AA Smartfuel, who alongside his team of highly-skilled loyalty experts, grew the AA Smartfuel loyalty programme from a start-up business to New Zealand's top rated loyalty programme ('For Love or Money' study 2021)
with over 3 million unique registered customers.
Marketing & Partnerships
13+ years of Digital and Direct marketing experience, with leadership and expertise in marketing technology and data-driven activations.
18+ years of Operational Management in the NZ loyalty industry. Tech developers that custom built and ran the real time AA Smartfuel loyalty system.
Operations &
A team of renowned data & insights experts.
Data & Insights
Previous leadership roles at Air New Zealand, Spark and data consultancy.
Tech Dev